etrr blogBy: Angela White

A quiz is the most underrated type of content that brands can use to leverage their client base online. Not only does it enhance audience engagement and generate leads, but also boost social traffic and help in driving revenue. If implemented effectively, quizzes can help you optimize lead generation for any brand up to a great extent. So, here’s sharing some of the most valuable tips to create a successful lead generation quiz.

1 – Coming up with the right title

The title of the quiz is what draws the reader to open the quiz; it should be prompting enough. For example, using the word ‘actually’ can change the appeal and prompt people to take it.

  1. Question 1: How well do you know the characters from Game of Thrones?
  2. Question 2: How well do you ‘actually’ know the characters from Game of Thrones?

By adding the word “actually” in the second question, you have turned a regular question into something more of a challenge, and this is the perfect way to invite someone to play a little game, or, to take a little quiz.

2 – Picking the right type

Once you’ve come up with a title for your quiz, it’s time to figure out what type of quiz you need to create. There isn’t any universal quiz. Select the type of quiz you want to create based on what works best for your brand and your target audience. Picking the right type of quiz depends on the type of your audience and your end goals with that quiz. You may find a number of free online quiz maker available on the web that’ll help you pick the right type of quiz.

3 – Create an engaging pattern

The purpose of your quiz should be to establish a connection with your audience but in a comfortable manner. The easy tone that you set with your questions will play in your favor. Keep this in mind while drafting each question, which will improve your opt-in rate later on with how comfortable your audience is with your brand. Consider using images in your questions to keep things entertaining since using images turns your quiz into more of a trivia game. Further, don’t clog your quiz with too many questions. Aim at creating 6 to 8 questions, so that it only takes about 2-3 minutes to complete. For people who are on-the-go, the shorter the quiz, the better.     

4 – Design effective lead capture

By complementing the quiz with a lead capture form before the results, you can prompt your audience with a notification that usually requests an email address to proceed. This form integrates with your email list so you can send different follow-up emails to people based on which quiz result they get. A free quiz maker can be of much help in this regard since it will have a built-in form. Here are a few guidelines you should follow on creating a lead capture form:

  • Incentivize – Feel free to incentivize your lead capture. Incentives help with getting your audience to opt-in, and also allows you to distribute other forms of content.
  • Stay honest to your strategy – Let your quiz-takers know that you’ll be emailing them some content related to the quiz they just took, be it a one-time email or a weekly follow-up.
  • Avoid cramming your quiz – Try not to go overboard with the amount of information that you request. An email address and their name are usually the bare minimum. Keep it simple, yet effective.

5 – Deliver shareable results

The results of your quiz will have as much impact as the questions. Quiz results that get shared across the social media channels are quite attractive and tend to be taken up by more people who view the results. Almost all the online quiz makers provide with this feature where you can automatically share the quiz once it is completed. Here’s what you need to do to get the most out of your results:

  • Keep a catchy headline – Come up with a headline that not only showcases someone’s results but also encourages others to take your quiz, so that they can obtain results of their own.
  • Use an attention-grabbing image – An image that corresponds to the results you give is usually the first thing people see when shared on social media, so take advantage of this to get the most visibility for your quiz.
  • Include call-to-action – Don’t forget to include a call-to-action at the end. It can be a link to your landing page, or a link to other products that your brand offers, or a link to articles that your blog published.

6 – Distribute your quiz on social media

Now that you’ve completed the quiz creation process, let’s talk about its distribution. These days, social media platforms such as Facebook and Twitter make up for the largest representation of online content, so it is advisable to target these two as the main sources of generating social traffic.

While sharing results on Facebook and Twitter:

  • Use captivating images to represent your quiz
  • Use an attention-grabbing headline
  • Share both the image and the caption with a shortened link to track results

7 – Keep following up to drive revenue

Once you’ve collected your leads, the next step should be to convert them into paying customers. A good follow-up process will keep them interested through a series of automated marketing emails. Let me break it down into a four-step follow-up sequence:

  • Thank your audience for taking the quiz – It reminds them that they opted in and it helps to assert the name of your brand. If you forget this first step, people won’t remember who you are and they’ll quickly consider your email as spam.
  • Increase interest through curiosity – Send your audience a list of other possible results that they could have gotten through your quiz. It piques their interest and encourages them to retake the quiz to see if they can get a different result.
  • Build trust through experiences – Send out another email that highlights a customer case study or testimonial. Customer stories are perfect for building up trust, especially if you target people based on the result they got.
  • Close the talk – Give your audience a reason to buy into your brand. Use incentives like coupons or discounts to close the deal.



Angela  White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker