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How To Create An Effective Marketing Plan for Your Business
October 17 @ 6:30 pm - 9:00 pm
Have you started your own venture, but your marketing’s not converting the way it should?
Are you looking to start marketing your new business, but you’re on a budget or don’t know where to start?
Do you want to create some structure for your marketing so you can save time, money and focus on activity that drives results for your business?
If you fail to plan, then you plan to fail. Marketing is key to growing your new business, but many business owners make the mistake of not planning. Instead they’ll jump straight into creating Facebook ads or YouTube videos without first establishing if this is a) the right channel for their audience and b) the messaging that’s going to capture their attention. Without first establishing a plan of action your marketing will become costly, time consuming and inefficient over time.
In this workshop, you will learn
The steps involved in creating a winning marketing strategy
How marketing professionals generate, nurture and convert leads into customers
How to laser target your audience and communicate with them effectively
Measures to put in place to check if your marketing activity is working and what to do if it’s not
Practical steps that you can implement immediately after the workshop (even if you’re on a shoestring budget!)
Grace Ballantyne is an experienced marketer who has managed multi-channel campaigns and successful product launches for corporates including Sky and Travelex.
After working the past six years in the rat race, Grace followed her entrepreneurial calling and escaped to start her own marketing business – Shoestring Marketing. Grace set up Shoestring Marketing after noticing a gap in the market to offer quality yet affordable marketing support to SMEs and start ups.
Shoestring Marketing helps businesses to improve their marketing so they’re able to bring in more customers and increase revenue. How? We work with your business to figure out whats working and what’s not working – then we fix it.
The Escape The Rat Race Community is over 1500 members strong with a simple mission to help you learn new skills to generate additional income streams and live your life with more freedom and choice.
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