BOOKS

Sales & Marketing
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How to Sell Anything to Anybody

Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as ‘the world’s greatest salesman’ for twelve consecutive years.

How to Win Friends and Influence People

In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to:
– make friends quickly and easily
– increase your popularity
– persuade people to follow your way of thinking
– enable you to win new clients and customers
– become a better speaker
– boost enthusiasm among your colleagues

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.
“The Ultimate Sales Machine” shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve?sales, marketing, management, and more.

Getting Everything You Can Out Of All You’ve Got: What To Do When Times Are Tough

Getting Everything You Can Out of All You’ve Got is a revolutionary new strategic business and marketing handbook. The author is Jay Abraham, the young Californian whose meteoric rise to the ranks of the super-rich has led business leaders around the world to wonder, what’s his secret? The book is a collection of today’s most successful business growth ideas that will enable everyone to identify the hidden assets, overlooked opportunities and untapped resources that will guarantee phenomenal growth for their business. Packed with case histories, examples and groundbreaking ideas, Getting Everything You Can Out of All You’ve Got will revolutionise your business – whatever its size

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million―and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art―it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

Ask

Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions – and the right questions are not what you might expect. Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. You ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them – and in a way that makes people fall in love with you and your company.

Russell Brunson: DotComSecrets

If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that s a little harder to see (that s the bad news), but a lot easier to fix (that s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.”

Ryan Deiss: Invisible Selling Machine

What if you really could automate and perpetuate your entire sales process, and literally makes sales while you slept at night? Well, thanks to modern marketing automation tools (along with a handful o carefully crafted email messages), making sales while you sleep is not only possible… it’s downright simple! In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all 5 phases of the prospect/customer lifestyle, and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans. This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker and candlestick makers. In short, if you want to grow your business and your customers just happen to have an email address… …this book is for you.

Cash Copy: How To Offer Your Products And Services So Your Prospects Buy Them … NOW!

The money-making blockbuster by America’s master wordsmith DR. JEFFREY LANT.
EVERY page of this unparalleled unique resource will produce money….
and has been doing so for tens of thousands already. CASH COPY is the
real deal, and you will bless the day you got it and USED IT.
I have written this book, my ninth, with a single objective in mind: to provide you with information that gets your prospects to respond to your marketing communications. That is, to motivate them to respond to your brochures, cover letters, annual reports, media kits, flyers, ads, catalogs, free client newsletters . . . and anything else you use to present your products and services..

Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams

Launchwill build your business – fast. In the book, a New York TimesNumber One bestseller, Jeff Walker reveals how to sell anything online, make a fortune and fulfil your dreams. Whether you’ve already got a business or you’re itching to start one, this book provides the perfect recipe for how to do it. No wonder Brendon Burchard called it ‘the most important book ever written on online marketing’. So whether you’re an existing business, or want to develop your own products, or you are still at the planning stage, this is how you start fast and change the future of your business and your life.

Cashvertising: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Barely one in a hundred business people knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-colour ads are up to 45 percent more effective than black and white. FACT! New York’s biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now – thanks to CASHVERTISING – you can, too.

Joe Girard’s 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life

This newest book from sales phenomenon JOE GIRARD–The 13 Essential Rules of Selling–provides all the ammunition you need to succeed in an economy where budgetsare being slashed and decision makers are scared to spend.

Named the official world’s greatest salesman by Guinness World Records, Girard covers everything from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients’ needs and wishes priority one

Breakthrough Advertising

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.
The reason why is because it deals with how to channel the forces in the marketplace which control sales.
Put simply, Gene’s book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

Ogilvy on Advertising

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.

80/20 Sales and Marketing

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace.

How to Master the Art of Selling

Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. His methods emphasize the need to escape from a fear of failure. His techniques have all been tried and tested on the firing line of sales work and are positive and practical. His book reveals how selling can become not just a job but a way of life that leads to greater success, greater satisfaction and greater happiness.

Stickier Marketing: How To Win Customers In A Digital Age

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today’s cluttered marketing place.

The Email Lifeline: How to Increase Your E-mail Marketing Profits by 300% Using a Specific Formula

Ready to Grow Your Email Marketing Business By Up To 300% or More? … Sky-Rocket The Size of Your Email List? …Build an Inseparable Relationship with Your Subscribers? Learn a Simple Formula That Is Completely Changing The Business of Thousands of Email Marketers… Not Google. Not Facebook. Not The Next Cool Social Platform. Email Marketing remains and will always be the absolute winner when it comes to a marketing channel on the Internet. There is only one way to make an immediate impact on the profits in your business. You have to implement the secrets shared in this book. Everything you are about to learn is real. Tested & proven. All you need to do is simply implement a few steps to get started

Secrets Of Power Negotiating : 15th Anniversay Edition Inside Secrets From a Master Negotiator

Roger Dawson’s SECRETS OF POWER NEGOTIATING has changed the way business thinks about negotiating. Thinking win-win – looking for that magical third solution in which everyone wins but nobody loses – can be a naïve and ultimately unsuccessful approach in today’s tough business environment. Power Negotiating teaches that the way you negotiate can get you everything you want and still convince the other side that they won too. This third edition has been completely revised and updated to reflect the changing dynamics of business today. New and expanded sections include: · Twenty sure-fire negotiating gambits. · How to negotiate over the telephone, by e-mail and via instant messaging. · How to read body language. · Listening to hidden meanings in conversation. · Dealing with people from other cultures. · How to become an expert mediator.

Sales Dogs: You Don’t Have to be an Attack Dog to Explode Your Income

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think that it is important to know how to sell. Sales Dogs was written as the very first of the Rich Dad Poor Dad “how-to” advisor series to teach in a very fun and impactful way how to overcome the fears, the myths, and the obstacles to selling your products, services, or yourself. It teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn to master the five most important selling skills, how to overcome any objection, manage a territory, and much more.

Contagious: Why Things Catch on

The New York Times bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller Stumbling on Happiness).
What makes things popular? If you said advertising, think again. People don t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

The Automatic Customer: Creating a Subscription Business in Any Industry

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret – no matter what industry you’re in – is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company.